Today, Yahoo posted an interesting article featuring an interview with Carmelo Anthony, the newly acquired superstar and franchise player with the New York Knicks. In his interview over the weekend, Anthony said, “I don’t think we’re getting our message out there, the owners are definitely doing a great job getting their message out. They have David Stern and the owners, we only have Derek Fisher(notes).” As a public relations person, I would infer that his comments are suggesting that the public opinion over the NBAs lockout is starting to brew out of control and sway in the favor of owners. For those of you who watch ESPN flagship show, Sportscenter, the NBA's lockout has become a daily topic of conversation and so has the public's perception of the lockout. Over the past few weeks, meetings between the two sides have gone virtually nowhere and now speculation that the NBA 2011-2012 season maybe in jeopardy is becoming possible realities. Carmelo Anthony like many other players of the week have expressed their frustration over how few players have publically come out and attempted to make a case for the players. With that said, Carmelo has seemly addressed the problem and a solution- so why doesn’t he do anything about you ask? After all, Carmelo is one of the league’s top players and he plays in NYC- one of the NBA’s biggest basketball markets. The answer is he like many others including Lebron James, Kobe Bryant, Kevin Durrant, Derrick Rose, Chris Paul, and many others need to stop going on twitter rants and instead make a cameo appearance to voice their opinions on the lockout for the world to hear. That would a good PR decision from the player’s point of view in my opinion. We’ll just have to wait and see how this situation unfolds.
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